The corporate communications policy of REDBOX ensures consistency, clarity, and protection of the organization and its employees in all internal and external communications. It outlines the approved guidelines for key messages, spokespersons, and media relations, ensuring that REDBOX delivers coherent and cohesive messages to its stakeholders and the general public.
The following are the core messages that REDBOX communicates across all platforms and to all stakeholders:
- Mission Statement: At REDBOX, we empower all real estate decisions and give satisfactory services in a way that's best for all buyers, sellers and for the society.
- Vision Statement: To become a proptech eco system by sharing happiness across the globe.
- Value Class: Caring, Learning, Acheiving, Sharing, & Socially Responsible.
These key messages must be consistently conveyed across all communications platforms.
Spokespersons
The following individuals are authorized to speak on behalf of REDBOX. Only these designated spokespersons are allowed to communicate with the media or stakeholders on specified topics.
| Syed Naveed Shah | Founder & CEO | Any topic concerning the organization |
Syed Naveed Shah Founder & CEO Any topic concerning the organization
Corporate Communications Policy
Media ContactAll media contact is managed through the Corporate Communications department. Any interaction with the media must follow REDBOX’s media communications policy and be coordinated through the department.
Public Relations ActivitiesPublic relations efforts, including campaigns, press releases, and media events, are to be planned and executed in collaboration with Corporate Communications, ensuring alignment with the company’s brand messaging
Materials ReviewAll printed, digital, and presentation materials intended for external use must adhere to REDBOX’s branding guidelines and be reviewed by Corporate Communications for accuracy and consistency before distribution.
General Communications Guidelines
Financial InformationREDBOX does not provide detailed financial data to external parties outside of formally reported financial statements. Discussions regarding financial performance must be framed in general terms or percentages.
NeutralityREDBOX remains politically neutral and refrains from commenting on governmental, regulatory, or legal issues unless they directly impact the organization.
Internal AffairsREDBOX does not discuss internal policies, staff movements, or HR-related issues publicly. These matters remain confidential.
Competitor Commentary
REDBOX refrains from commenting on the activities of other real estate companies, associations, or third-party organizations. We also avoid engaging in market speculation or responding to rumors.
Health & Safety
REDBOX does not proactively comment on Health & Safety issues unless legally obligated. If such matters arise, any public comment will be reactive and approved by Corporate Communications.
Accuracy of Information
All information released to external sources must be authorized and verified for accuracy by the appropriate departments before dissemination.
Media Relations Guidelines
Coordination
All media engagements, interviews, and events must be arranged and approved through Corporate Communications. Unauthorized media appointments or interactions are prohibited.
Media Inquiries
If any employee who is not an approved spokesperson receives a media inquiry, they must refer the request to Corporate Communications without comment. Only designated spokespersons may engage with the media.
Media Preparation
Approved spokespersons must be well-prepared for media interactions and ensure alignment with REDBOX’s key messages. Any potentially difficult questions must be anticipated and discussed with Corporate Communications.
Contact Information
For any questions or media coordination, please contact the Corporate Communications department.
Corporate Communications Contacts
Corporate Communications Representative
Iqra HabibTel: +92 311 1100929iqra.habib@redbox.estate